Interesting article in last week’s Shortlist discussing the demise of the ‘Alpha’ male and rise of the ‘Beta’ male.
In a nutshell, the article was discussing recent culture changes in male behaviour and attitudes which has contributed to the emergence of the Beta male.
Beta males are smart sensitivity men who invest in their appearance, they are said to have turned their backs on the old Alpha male ways of male domination, aggression and exploitation, instead they embody intelligence, charisma and are liberal thinking, and according to the article beta males are changing the way we do business! (click to read more)
